A PERFECT PARTNERSHIP
After going through a rebrand, long-term fst client Avis Budget Group (ABG) formed a partnership with Citroën and asked us for help to launch this new, mutually-beneficial partnership alongside Citroën’s brand new C4 Cactus.
As the first consumer-facing campaign since the rebrand, we needed to set a precedent, so we worked hard to develop a campaign that would raise ABG’s profile and increase bookings whilst simultaneously generating orders for Citroën’s new vehicle.
The campaign was such a success that the creative was re-purposed so that the campaign could be repeated the following summer in the UK, France and Italy, at iconic locations including Nice Airport and the Mall of Berlin. The initial campaign took place in the summer of 2014 in Spain, the Netherlands and Germany. Over the course of 19 days, we captured data from over 2,500 potential customers, and the stands were seen by up to 1.3 million people.
Utilising social, digital, experiential and print media, the campaign employed a true 360 approach that delivered impressive ‘eyes on’ awareness and e-comms sign ups for further engagement
Darren Peacock, Director of Marketing EMEA, Avis Budget Group