Jewel Paymentech, a start-up financial risk technology company, approached us to help develop their marketing strategy, generate brand consistency in messaging and create a bespoke look and feel – giving them stand-out in a competitive market place.
The aim of Jewel Paymentech is to create a safe environment for electronic payments and we used this mission to develop the overarching ethos of ‘protection through intelligence’. This inspired our approach to the development of the brand identity and the need to encapsulate the fluid nature of the ever-changing fraud landscape.
To bring the mission of Jewel Paymentech to life we reviewed and developed the brand proposition, messaging and visual identity. Our creative approach plays on the idea of multiple data points working together to form a solution, while also portraying the transaction itself. The identifying graphic has the ability to move and adapt, reinforcing the idea of faster, smarter, safer transactions.